How to Set Up and Maintain a Budget for Your Start-up

How to Set Up and Maintain a Budget for Your Start-up


Creating and following a realistic budget for your start-up is essential. In fact, it can even determine whether your small business makes it out of the gates. A budget shows you how much money you will need to make to break even and highlights what you can and cannot afford. It also helps you to forecast and manage your cash flow, which is essential to keep your small business in good financial health. Budgeting can be a daunting task, but this guide is here to make it easy by breaking it down into four simple steps.

1. Calculate Your Costs

It takes money to make money, and it is important to work out how much you will need to launch your small business. Think about what you will need to start serving customers, whether that means setting up a website or opening the doors to a brick-and-mortar establishment. You can generally group your costs into three main categories:


  • Facilities: this could be the location of your shop, restaurant, co-working space, or offices. If you have not found the right place yet, it is worth doing some market research to give you an estimate of how much the rent or mortgage will set you back. However, the costs do not always end there. You might need to remodel your chosen location to fit the needs of your small business.
  • Capital Expenditure: this is how much money you will need to maintain and improve your facilities. Office furniture, equipment and decorations all fall under this category.
  • Materials and Supplies: these are the items you will need to use to run your small business, such as ingredients for a restaurant or beauty products for a salon.


Remember to stay mindful of smaller costs; it may be tempting to overlook them, but they can add up very quickly.

2. Work Out Monthly Expenses

Your monthly expenses are the costs associated with the items and services needed to run your small business. You will need to have an idea of how much you will be spending each month to calculate the amount you will need to earn to break even. These expenses fall into four different categories:


  • Fixed expenses stay the same each month. Examples of fixed expenses include rent, internet packages, subscriptions, and insurance.
  • Variables are more difficult to predict as they change in line with your volume of sales. Supplies, shipping costs and raw materials are all variable expenses.
  • Semi-variables are fixed costs which can become variable if production volume dramatically increases or decreases. A surge in demand might require you to pay your staff overtime or result in a higher electricity bill than usual.
  • One-time expenses are often unforeseen costs such as equipment repairs, but also might account for planned events such as business conferences.


3. Estimate Your Monthly Revenue

It is difficult to know how much you will earn during your first few months in business. What is more is that your monthly revenue is likely to fluctuate, so do your research and look at how similar business models fare throughout the year. If you have hired an accountant or financial consultant, they might be able to offer some valuable insight. Factors such as retainer contracts and industry-wide seasonal trends will also help you to predict what your income. However, it is advisable to remain conservative with your estimates to prevent overspending.

4. Review Cash Flow

Cash is king in business and maintaining a healthy cash flow is essential for survival. Bear in mind that you will not always be able to collect money for your goods and services straight away, which can lead to cash flow issues even if profits are sky-high. A booming sales month is great, but you may have bills that are due before you are able to collect payment. If you do not have money set aside for this instance, you will find yourself in hot water. In this sense, cash flow is just as important as profit for the financial health of your small business.


It is wise to set aside some business savings for times when the cash flow slows to more of a trickle. Review your cash flow each month to spot patterns, prevent overspending and budget for the future.

The Golden Rule

Finally, it is important to follow the golden rule as you work through the above steps: stay conservative. Highball your expenses estimate and be prepared for low sales. This helps to protect your profits and keeps you on your toes to prevent overspending. Careful budgeting allows you to make prudent financial decisions and keeps your start-up on track for financial success.




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